Warehouse Management ERP Platform

The situation

Saudi Arabia's warehousing market is on a steep upward curve — projected to reach $13.2B by 2030 driven by Vision 2030's logistics push. Yet the FMCG super-stockist operating at this scale was running on the kind of system stack most SMEs outgrow in year two: five separate platforms for stock management, CRM, manual ordering, purchase orders, and invoicing. No unified view. No automation. Just coordination debt that compounded daily.

The client was a $50M revenue operation with five warehouses, 500+ employees, and multi-brand distribution across the Middle East. Every approval — inventory, supplier, invoice — required multiple people in sequence. Month-close took 10+ days. Stock-outs were routine. There was no path to B2C, no multi-country expansion, and no off-the-shelf ERP in the market that actually fit the super-stockist business model.

What we built

A bespoke ERP unifying every operational layer — inventory, procurement, sales, delivery, and direct-to-consumer — across all five warehouses in a single platform. Not a configuration of an existing product. A ground-up build designed around the actual workflows the client needed to run.

The core operational modules covered the full distribution cycle:

• Real-time stock tracking across all five warehouses with bulk SKU upload enabling 10,000 products onboarded per warehouse in under 24 hours
• Automated purchase order generation with supplier performance tracking and delivery scheduling — eliminating the manual PO calls
• Automated invoice generation with multi-warehouse reconciliation, removing the approval bottleneck chains
• Unified order processing from both B2B and B2C channels with real-time inventory deduction and fulfilment tracking

The B2C channel was a strategic unlock. We built a direct-to-consumer app enabling the FMCG COSCO model — product browsing, ordering, and payment — alongside last-mile delivery management with route optimisation and driver tracking. The client went from B2B wholesale only to running dual-channel distribution from the same ERP.

The architecture was designed from day one to scale beyond Saudi Arabia. Multi-tenant design enabling the client to license the ERP to partner distributors across the GCC. What started as an internal tool became a SaaS product revenue stream.

The numbers

Phase 1 and Phase 2 were both delivered 30% ahead of schedule. All five warehouses went live. Phase 3 planning is now underway, and interest from partner distributors looking to license the platform is active.

What made it work

The ERP succeeds because it was built around actual distributor workflows, not retrofitted from a retail or manufacturing template. The bulk SKU upload system — which the 10K-in-a-day metric comes from — was designed in close collaboration with the warehouse teams who actually run the onboarding process. Role-based access was implemented with enough granularity to support SaaS licensing from day one.

The B2C channel required a parallel engineering track: consumer app, delivery management, and payment processing built alongside the core ERP and integrated at the data layer so inventory deduction, order tracking, and fulfilment are real-time across both channels.

Tech stack

Why it matters beyond this client

The $50M client validates JWS at enterprise scale — a bespoke platform serving half-a-billion dollars of distribution throughput. But the more interesting signal is what happens next: the SaaS architecture enables the client to license the ERP to partner distributors across the GCC, turning a custom engineering engagement into a product revenue stream for the client. That's the outcome we design toward.

Mihir Sen

CEO & Co-founder · Jointworks Solutions

Product, commercial and go-to-market. Runs client conversations, pricing calls, and GTM bets across GCC, India, and US.