Coffee Break Case Study
Case StudyFinTechGlobal

Illiquid Assets Management & Valuation Platform

How a $10M-funded global FinTech encoded 30 years of domain expertise into an automated PaaS platform — and secured 5+ sovereign fund deployments that their previous UX was blocking.

JWS Team·5 min read·11 May 2026
5+
Government fund deployments
50+
Institutional clients
35%
Operational cost reduction
4
Additional products now in development

The situation

Illiquid assets represent trillions in global AUM but remain among the hardest to value, monitor, and trade. The tokenised real-world assets market is projected to grow from $3.2B in 2024 to $21.8B by 2033. Most fund managers still run on spreadsheets and quarterly valuations.

The client was a $10M-funded global FinTech with 30+ years of domain expertise — but a product suite that was technically strong and UX-poor. Complex tools for sophisticated users had been built by finance experts, not product teams. Adoption was limited as a result.

Government funds and large banks require on-premise deployment. Standard SaaS delivery doesn't work when a sovereign fund's security mandate prohibits cloud infrastructure.

The problem

  • Complex product suite for monitoring, simulating, and projecting illiquid assets — but poor UX limiting adoption across user types
  • Government funds and banks require on-premise deployment incompatible with standard SaaS delivery
  • 30+ years of cross-domain finance expertise encoded in manual processes with no automated simulation using live market data
  • Products needed to serve diverse segments (funds, credit, corporates) with different asset sizes and management needs
  • High-value B2B product required rigorous testing and validation to gain sovereign fund approval

What we built

JWS engineers embedded with the client team to manage architecture, scaling, and security — not as external consultants but as part of the product delivery team.

  • Multi-product PaaS — tiered offerings for different user segments based on fund sizes and asset types
  • Automated simulation — live market data integration powering real-time asset valuation projections
  • Proprietary algorithm — 30+ years of finance expertise encoded into automated analysis
  • Portfolio monitoring — continuous tracking with volatility alerts and value projection modelling
  • On-premise deployment architecture meeting sovereign fund and large bank security mandates
  • UX redesign — comprehensive study transforming complex finance tools into intuitive interfaces
  • Multi-persona design — distinct journeys for fund managers, credit analysts, and corporate treasurers
  • Onshore support resources deployed in multiple countries for government client servicing

The outcome

5+ government fund deployments secured. 50+ institutional clients live. 4 additional products now in development off the back of this engagement.

The UX redesign unlocked adoption across user types that the previous interface was blocking. On-premise architecture solved the security mandate problem that was the single biggest blocker to government fund sales.

AreaBeforeAfter
UXComplex, specialist-onlyMulti-persona intuitive interfaces
SimulationManual, quarterlyAutomated with live market data
DeploymentCloud SaaSOn-premise for govt clients
Government adoptionBlocked by security mandates5+ funds live
ClientsLimited by product complexity50+ institutional clients
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